• Smartwatches getting popular

    02 October 2014
    Smartwatches are getting popular at a rapid pace in the Netherlands. According to research by Multiscope, about 40% of all Dutch are interested in smartwatches. One in five even expects to buy a smartwatch within one year. Multiscope predicts that about 3.5 million smartwatches will be in use in the Netherlands by 2016.
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  • Mobile changes buying behavior

    12 December 2013
    Millions of Dutch people shop on their mobile nowadays. We have dedicated a series of articles to mobile commerce before. Thats why we were positively surprised with an excellent infographic of our friends at Admium. Its clearly shows that search and shopping behavior of consumers is changing rapidly.
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  • State of m-commerce in the Netherlands

    12 November 2013
    Dutch inhabitants will spend about 1.2 billion euro this year on their mobile devices like smartphones and tablets. Mobile commerce nowadays owns a share of about 11% of e-commerce spendings. And it is growing considerably. In comparison to the second half of 2012 m-commerce has grown with 53%. This was announced by Thuiswinkel.org, the organization for e-retailers in the Netherlands.
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  • Mobile commerce important for advertisers

    29 October 2013
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • When do we use apps?

    22 October 2013
    You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM.
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  • Mobile commerce has bright future

    19 September 2013
    Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
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  • Mobile marketing on the rise

    12 September 2013
    Marketeers in companies are taking mobile marketing serious. This conclusion can be drawn from a yearly survey conducted among marketeers by the Dutch marketing magazine ‘Tijdschrift voor Marketing’. About 33% of all marketeers use mobile marketing in their mix and 40% expects to use it in their mix in the future.
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  • App usage research results

    09 July 2013
    There is not a lot of data available about the behavior of the Dutch app user. That’s why we were excited to learn about the research of our colleagues (1) from Multiscope with some nice statistics and facts about the Dutch market.
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  • Mobile stats and facts 2013

    06 June 2013
    Every year Mary Meeker from venture capital firm Kleiner, Perkins, Caufeld and Byers gives an overview of the most important Internet trends. She is an authority in this field and her presentation of last week has been viewed more than a million times on Slideshare. Meeker says that mobile is one of the eight most important trends.
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  • Responsive design the new standard

    04 June 2013
    More and more websites are visited from a mobile device. A responsive website that adapts to the screen of the visitor is a must and the new standard. A responsive design looks good on a smartphone, tablet and desktop. It automatically adapts to serve an optimal user experience.
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