• Mobile commerce important for advertisers

    29 October 2013 - John Kivit
    Research among the top 500 advertisers in the Netherlands clearly shows that mobile commerce is a main goal for mobile advertisers. In the past the activities of mobile advertisers were mainly focussed on generating brand awareness and stimulating engagement.
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  • When do we use apps?

    22 October 2013 - John Kivit
    You might think people use their smartphones and tablets most when they’re out of the house, since both smartphones and tablets are mobile devices. But according to research from Localytics, app usage in Europe, the US and China peaks in the evening around 9PM.
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  • Introduction Google Glass apps

    17 October 2013 - John Kivit
    Google Glass is the next step towards the integration of technology into our daily lives. Since i first saw Google Glass in real life at the beginning of this year i can’t let go of the exciting idea to develop applications for it. But where do you start and how does it work? This article provides answers to some important questions about Google Glass and apps.
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  • The secrets of a good blog

    11 October 2013 - John Kivit
    Writing content for a company blog can be a real challenge. A good blog requires discipline, focus and a vision. When you - like me - are trying to make a difference with the right content, you will run into the ‘writes block’ moment once in a while. Last week i had such a moment again and absolutely no inspiration for writing. Until i saw the infographic below.
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  • Up to speed with 5G

    03 October 2013 - John Kivit

    While mobile operators in the Netherlands only recently have started with the introduction of 4G, the first promises of successor 5G get more clear. The new standard is expected to be a 100 times faster than 4G. The maximum capacity of the 5G network will even be a thousands times larger.

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