• Mobile commerce has bright future

    19 September 2013 - John Kivit
    Millions of Dutch consumers buy products and services with their smartphone or tablet. That is the main result of a short survey by research agency Multiscope among a representative sample of 1.000 Dutch inhabitants. A surprising 25% of all interviewed, have bought products or services in the last month from their smartphone or tablet. M-commerce, similar to its predecessor e-commerce, appears to have a bright future.
    Read more >

  • Mobile marketing on the rise

    12 September 2013 - John Kivit
    Marketeers in companies are taking mobile marketing serious. This conclusion can be drawn from a yearly survey conducted among marketeers by the Dutch marketing magazine ‘Tijdschrift voor Marketing’. About 33% of all marketeers use mobile marketing in their mix and 40% expects to use it in their mix in the future.
    Read more >

  • Responsive design roadmap

    05 September 2013 - John Kivit
    The digital world is getting more mobile every day. Desktops loose market share but smartphones and tablets are on the rise. There are three possible strategies for companies to adapt to this mobile trend. Invest in native apps (iOS, Android etc.), develop a mobile website (m.site.com) or choose for a responsive design. Which strategy you choose depends on a number of criteria.
    Read more >