Mobile changes buying behavior

Millions of Dutch people shop on their mobile nowadays. We have dedicated a series of articles to mobile commerce before. Thats why we were positively surprised by an excellent infographic of our friends at Admium. Its clearly shows that search and shopping behavior of consumers is changing rapidly.

Consumers start their shopping journey on their mobile nowadays. It is expected that before the end this year, half of all searches are done on a smartphone. Consumers also buy products on their mobile. At Wehkamp 5% of all revenue originates from mobile. At KLM (15%) and Bijenkorf (20%) it even turns out to be a considerable part of their business.

(sorry, infographic is Dutch only)

Source: Admium