• Google Glass disadvantages?

    28 March 2014
    The life of a Google Glass Explorer is great. A whole new world opens up. People love it. More than a 1,000 people have tried my Glass in the last three months. They all love it and think it is the future.
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  • Social, local and mobile overview

    05 December 2013
    In November I did a presentation about new media for the food marketeers of the Trema network. Because new media already dates back to 1991, I decided to zoom into more recent developments in technology that have a large impact on marketeers. Social, Local and Mobile (SOLOMO) are the three most important drivers that change how marketeers can reach consumers nowadays. In this article a short summary of my presentation. The full (Dutch) presentation with statistics, cases and tips can be found below.
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  • Responsive design roadmap

    05 September 2013
    The digital world is getting more mobile every day. Desktops loose market share but smartphones and tablets are on the rise. There are three possible strategies for companies to adapt to this mobile trend. Invest in native apps (iOS, Android etc.), develop a mobile website (m.site.com) or choose for a responsive design. Which strategy you choose depends on a number of criteria.
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  • Mobile stats and facts 2013

    06 June 2013
    Every year Mary Meeker from venture capital firm Kleiner, Perkins, Caufeld and Byers gives an overview of the most important Internet trends. She is an authority in this field and her presentation of last week has been viewed more than a million times on Slideshare. Meeker says that mobile is one of the eight most important trends.
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  • Responsive design the new standard

    04 June 2013
    More and more websites are visited from a mobile device. A responsive website that adapts to the screen of the visitor is a must and the new standard. A responsive design looks good on a smartphone, tablet and desktop. It automatically adapts to serve an optimal user experience.
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  • 10 tips for app success

    26 March 2013
    Both the Apple appstore and Google Play now offer more than 700,000 apps each. Consumers spend an average of two hours a day on apps. The average usage time has doubled in the last two years. But there is also a fierce competition among apps. About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful of apps at a time. How can you overcome this fierce competition and be noticed? This article gives you 10 tips that put you on the right track, so your app can be a true success.
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