Apple versus Android? It’s a tie!

The battle between Apple iOS and Android sometimes looks more like a religious battle between the fans of both platforms than an objective look of what’s really going on. The people who use both platforms and smartphones know better. Both have their advantages and disadvantages.

At my Mobile Pioneers presentation (Appstores: facts, tips & tricks) I already concluded that it’s a close call. Trademob draws the same conclusion in the infographic below. If you want to reach the modern day consumer you have to be present on both platforms!

Source: Trademob