Is your e-mail responsive or scalable?

More and more e-mail is being read on a smartphone. According to US statistics about 36% of all consumers read their e-mail on a mobile. But companies are not all ready for this mobile future and in most cases only have optimized their e-mail for the desktop. And that again results in the fact that 44% of consumers think your e-mail is hard to read.

To optimize your e-mail for mobile there are two possible strategies. A responsive or scalable e-mail template makes sure everything is readable on a mobile. Yesmail did some research an summarized both strategies in the infographic below.

Do you also need a modern e-mail design? Contact Shareforce, we love to help you out with this subject.